UI/UX Design

The debate regarding the definition of UI and UX has been going forth for almost since the time these two terms have been known to us. The full form of UI is the User Interface, while UX is User Experience.

Is the navigation between pages seamless, smooth, and intuitive? Or is it unwieldy and confusing to the user? Does the position and button colour motivate the user to click, or does it restrain them from doing so? If including added detailed steps to the onboarding procedure, add to its clarity? Does ameliorating the write up or content of a page enhance conversion? UI and UX are responsible for solving all such questions. But how exactly?

What is UI?

UI is concentrated on the layout and look of a mobile app or website. It describes how every element of the product will appear on the page layout. This includes placeholders, buttons, images, text, checkboxes, and various other visual interfaces that consumers interact with.

What is UX?

User experience refers to the overall experience of users while navigating through the website pages or on the mobile application. Good or bad user experience design is known by how easy or difficult it is to communicate with every aspect or element between different pages in the app or website.

UX majorly involves in-depth research to understand various things such as consumer pain points, competitor analysis, potential market gaps, etc. Apart from concentrating on a deep understanding of the users and market requirements, UX also takes into consideration the organization’s business objectives and goals to structure and improve products & services that align well with the organization's missions and visions. Best practices of UX ameliorates user communication and perceptions of the services/products as desired by the organization.

Why You Need Both UI/UX To Be Exceptionally Great

While UI creates an interface’s appearance and feel, UX determines how the interface would work and how people would communicate with them. UX is concerned regarding conceptual aspects while UI concentrates on products’ aspects in an aesthetic manner such as button styles, colour palettes, graphics, animation, diagram, typography, widget, and other elements so as to make websites, plugins, apps, themes, and others appear clean and neat while remaining intuitively functional for the target group.

To give an exceptional navigational flow through the website or mobile app, you need to ensure both aspects in their best. A good experience is what each customer wants from the service provider. So, you need to hire an expert team of website and app designers and developers.